Billboard ADV 1995

It’s one of our first campaigns that went on magazines and billboards. It’s exclusively targeted to bar coffee consumers
and it’s distinguished by a slightly ironic but nonetheless fun classic corporate style. The extreme depiction of a good reason to not look for a bar that serves Jolly Caffè
implies that once acquainted with the goodness of a Jolly espresso, one can’t just do without it. Besides, the quality our coffee has never been up for discussion…